Focus on sustainability
Sisters in Law started as a wedding blog in 2015 and has developed into a multifaceted business consisting of Studio Sisters in Law, the wedding dress brand Ellen Marie Bridal, the franchise concept Bröllopsbruket and Sisters in Law wedding magazine. Zanna Metzer is the founder and has since the beginning focused on spreading inspiration for sustainable weddings. All the different company has a vision that recycling and seasonal products can be introduced in all parts of the wedding planning and Zanna believes that there are several ways to make sustainable choices without losing quality or finesse.
- We want to promote the view of a circular wedding industry. We believe that a wedding dress that has been used once can of course be used again. The wedding dresses that we sell are therefore always in very good condition, says Zanna.
Sister in Law has recently expanded its business to include Bröllopsbruket, a service that sells second-hand dresses in a modern style from the latest years collections. In Studio Sisters in Law on Rådhusesplanaden in Umeå, there are several beautiful, modern second hand dresses that are waiting to be reused by the next happy bride.