The purposes of the present information are to make you aware of: how we process your personal data; and, what we use them for.

Cookie management and personal data

Personal data

By sending us your personal data, you confirm that you accept our policy and our processing of personal data. You also accept that we can use digital communication channels to communicate with you. You can inform us at any time if you do not wish to receive direct marketing from us.

Visit Umeå is the personal data controller for the personal data we obtain in the contact we have with you. We aim to comply at all times with all the applicable laws and rules on the processing of personal data. We process personal data for special purposes and we do not process more personal data than is necessary.


Marketing on website - 

When you choose to use our services in the form of visibility on our website, we store the following data:
1) Name of your company/association.
2) Contact details (e.g. address, email, telephone number and contact person).
3) Images that we have received from you as a manager/officer of an organisation that has a consent/model agreement with any persons shown in the images and also has permission to send said images to a third party (in this case, Visit Umeå).


Emailing [email protected]

Emails you send to us are saved for three (3) months.



If you unsubscribe from our newsletter, your personal data in this respect are deleted immediately. Each mailout gives you the opportunity to refuse future newsletters. Newsletter information is stored with Lime (a company). Your data are stored only for as long as is necessary for us to be able to: administer and honour any collaboration agreements or potential collaborations; or, comply with legal requirements on data storage.


Google Analytics

As many websites, we use Google Analytics on our site in order to improve usability for our website visitors. Cookies are used to measure traffic on our website and gather statistics. The data is used to optimize user experience and to evaluate content. Google Analytics finds out what website you came from to get to this website, how long you stayed for, what kind of device you are using, what pages you visit. The information collected is anonymous and contains no personal data such as your name or email address. We have chosen to implement anonymous IP in our Google Analytics. 


What is a cookie? 

This website uses cookies to remember users and understand ways to enhance their experience. Some cookies are essential, others help us improve your experience by providing insights into how the site is used. By accepting cookies, you agree that Visit Umeå may use cookies in the manner specified below.

A more detailed description of the cookies we use can be found in the table below.

How do I change my cookie settings?

If you do not want our website to place cookies on your computer, you can deactivate cookies in your browser. Visit your browser's help pages for more information on this. If you deactivate cookies, the functionality of our website will be limited. You can also select Settings on this page.

Settings - further down the page you can choose whether you want to manage your choices. There are necessary cookies for the website to work and they can´t be turned off in our system.

The table below contains information about which cookies we use and their purpose. 

Contact information

Visit Umeå, Skolgatan 57 E, 903 29 Umeå. If you have questions, please contact us at: [email protected]