The purposes of the present information are to make you aware of: how we process your personal data; and, what we use them for.

By sending us your personal data, you confirm that you accept our policy and our processing of personal data. You also accept that we can use digital communication channels to communicate with you. You can inform us at any time if you do not wish to receive direct marketing from us.

Visit Umeå is the personal data controller for the personal data we obtain in the contact we have with you. We aim to comply at all times with all the applicable laws and rules on the processing of personal data. We process personal data for special purposes and we do not process more personal data than is necessary.


Marketing on website - 

When you choose to use our services in the form of visibility on our website, we store the following data:
1) Name of your company/association.
2) Contact details (e.g. address, email, telephone number and contact person).
3) Images that we have received from you as a manager/officer of an organisation that has a consent/model agreement with any persons shown in the images and also has permission to send said images to a third party (in this case, Visit Umeå).


Emailing [email protected]

Emails you send to us are saved for three (3) months.



If you unsubscribe from our newsletter, your personal data in this respect are deleted immediately. Each mailout gives you the opportunity to refuse future newsletters. Newsletter information is stored with Apsis (a company). Your data are stored only for as long as is necessary for us to be able to: administer and honour any collaboration agreements or potential collaborations; or, comply with legal requirements on data storage.


Google Analytics

As many websites, we use Google Analytics on our site in order to improve usability for our website visitors. Cookies are used to measure traffic on our website and gather statistics. The data is used to optimize user experience and to evaluate content. Google Analytics finds out what website you came from to get to this website, how long you stayed for, what kind of device you are using, what pages you visit. The information collected is anonymous and contains no personal data such as your name or email address. Information about the visitor can not be traced by Visit Umeå.


What is a cookie? 

A cookie is a small amount of data with a unique stamp on it. This data is sent from a website to your browser. It is stored on your hard drive so that the website can recognize your computer. All sites send cookies to your browser if your browser preferences allow it. Websites can only read information from cookies stored by themselves and not any cookies saved by other sites. Cookies can not damage your files or increase the risk of viruses on your computer.
You have the right to know what we do with your personal data and in some cases have them moved, corrected, deleted or blocked.


Contact information

Visit Umeå, Skolgatan 57 E, 903 29 Umeå. If you have questions, please contact us at: [email protected]