Interested in Becoming a Partner??
Our partnerships are built on a shared commitment to developing Umeå and creating long-term value together. Together with our partners, we strengthen Umeå's competitiveness, visibility, and appeal – locally, nationally, and internationally.

About Us
Since 1 January 2026, Visit Umeå AB has been wholly owned by the Municipality of Umeå through Umeå Kommunföretag. We are a destination development company dedicated to enhancing quality of life and strengthening Umeå's appeal for both residents and visitors.
We achieve this by developing the destination and the visitor economy responsibly, taking environmental, social, cultural, and economic sustainability into account. Our goal is to make Umeå an attractive, welcoming, and inclusive place where more people want to visit, live, work, and thrive.
Want to Learn More About Partnership Opportunities?
Please contact Gabriella Hed-Vall, CEO of Visit Umeå.
[email protected]