This year, Christmas in Umeå Centrum offers a packed program with everything from Christmas cinema on Rådhustorget, Santa run and a visits by Santa himself and his reindeers. Here you will find this year's Christmas activities in Umeå City centre 2021

Activities in Umeå Centrum 2022

Recurring events


26 november - 24 december

Christmas Market in MVG Galleria

From Saturday 26 November there will be market stalls displayed around the entire mall, here you can find local delicacies, crafts and art, among other things. New local actors rent these daily right up until Christmas Eve.


27 november, 3-4 december, 10-11 december, 17-18 december

Visit the Christmas world in MVG

Welcome to this year's magical Christmas world in MVG. Step straight into a lovely red/white Christmas world filled with experiences. Of course you can take your own picture with Santa this year too! Here, Santa's toys are on display, on their way in sacks to all the children, and the Christmas trees are filled with polka dots. You can make a polka cake yourself in Santa's polka workshop and taste polka pigs with different flavors that Santa's mother baked. To help him this year, Santa has two living toys, the Tin Soldiers, who also offer a Christmas-inspired show every hour!

More information and times can be found here


27 november – 23 december

Send wishlist to Santa Claus

In the middle of the center, Santa Claus has placed a large, magical mailbox where all children can send their wish lists to Santa. The mailbox is at Äppellunden on Rådhustorget and would you like to bring a wish list to the center - no problem - at Sandbergs pappershandel all children can get free stationery. Just tap the box or walk into the store and they'll provide you with everything you need to send your Wish Mail.


27 november – 11 december

Shopwindow competition

Between November 27 and December 11, a glorious shopwindow competition is taking place in the city center where all Umeå residents can participate and vote for the year's finest, most festive and most creative shopwindow. Everyone who participates and votes has a chance to win one of five Umeå city center gift cards worth SEK 500.

Read more here


8 december - 22 december

Christmas gift hunt in the center

On the 1st of Advent, the Christmas gift hunt starts in Umeå Center with 10 hidden Christmas gifts in the shop windows of selected stores. Everyone who participates and finds all the Christmas presents has a chance to win a Umeå Centrum gift card with a value of SEK 2,000.

Here's how to participate:
- Walk around the city center and find all 10 Christmas presents (the Christmas presents are in shop windows after Kungsgatan and Rådhusesplanaden)
- State which stores you find Christmas presents in via this link.
- Finish by entering your email address. The winners will be contacted via email on 23 December.
- Keep your fingers crossed that you are one of those who win a Umeå Centrum gift card.

Read more about the Christmas gift hunt here

Week 47


26 november

Advent crafts in Utopia

Create nice stars from pieces of wallpaper and newsprint, make nice snow lanterns from glass jars and taste hot apple drink with a Christmas flavor. You can also bring your old candlestick and you will get tips on flair and decorations that will give your candlestick a new life. An electrician is on site and prepares candlesticks if necessary.


27 november

Christmas parade with MVG

Christmas parade through the center with Santa in the lead and other musicians singing and playing. The parade goes from Stadium to MVG and then inaugurates the Christmas world inside the mall.

More information and times can be found here


27 november

Christmas cinema with Advent fika at Rådhustorget

On the 1st of Advent, we start the celebration by showing a Christmas film on Rådhustorget. The movie shown is the animated version of The Grinch (2018, in swedish). On site there are seats with reindeer skins, fires and Advent fika.

Read more here

Week 48


3 - 4 december

Christmas cinema with Folkets bio at Rådhustorget

Several different categories of films are shown during Friday and Saturday by Folkets Bio on Rådhustorget, completely free!

Read more information and plan your outdoor cinema weekend here

Week 49

santa run

10 december

Santa disco on Rådhustorget

The 3rd Advent weekend begins with a raucous Christmas disco! Santa Claus will play music from the stage and dance away with all the disco-hungry kids. Put on the Santa hat - now we're filling the entire Rådhustorget with little dancing Santas.

Read more here


10 december

Participate in the Santa Run

For the sixth year, the Santa Run is organized in Umeå, which means that the city center will be full of both small and large Santa Clauses. The race is a "Fun Run" that is walked, jogged or run completely without excitement and stress - all dressed up as elves! The course is about 1 km for the little participants and 4 km for adults. More information coming soon.

Read more here


10 december

Christmas market with UF

A whole bunch of young entrepreneurs will sell their smart and innovative products during the market at Rådhustorget. Maybe this is where you can find one of this year's Christmas presents?

Read more here

Week 50


13 december 

Lucia train through the city center

At lucia we will enjoy a magical lucia train that runs through the center. The train starts at 16.00 at the Stadskyrkan and goes towards the center through Utopia, MVG and Sagagellerian where they will sing atmospheric Christmas songs.

Read more here


17 december

Meet Santa and his reindeer

The fourth advent is none other than Santa Claus himself at the Town Hall Square to receive all the children's Christmas gift wishes before Christmas Eve. In honor of the day, he also has his reindeer with him as they prepare to travel back to the North Pole.

Read more here


17 december

Christmas crafts in Utopia

In Utopia, all children (and adults!) can come and make nice Christmas cards, make Christmas presents and draw atmospheric Christmas pictures. A Christmas themed photo wall is available to take your own Christmas cards. There is also atmospheric Christmas music by Elin Örebrand.


17 december

Christmas market with UF

A whole bunch of young entrepreneurs will sell their smart and innovative products during the market at Rådhustorget. Maybe this is where you can find one of this year's Christmas presents?

Read more here


18 december 

Christmas cinema at Rådhustorget

Visit Umeå now invites you to the Christmas cinema at Rådhustorget! We create the ultimate Christmas coziness with a Christmas movie on a big screen, benches with reindeer skins and hot juice or mulled wine for all moviegoers. The Grinch (2018) will be shown on December 3 and The Polar Express on December 18.

Read more here