Strategic efforts for responsible tourism
Visit Umeå is committed to supporting a responsible visitor economy. Together with Region Västerbotten Tourism, we offer businesses in the Umeå region the opportunity to take part in the Responsible Tourism Program (RTP) – a development programme designed to strengthen sustainable tourism practices. Participants gain access to assessments, knowledge, tools and a network of organisations working towards a sustainable destination. The programme is based on the criteria of the Global Sustainable Tourism Council (GSTC) and has been run by Region Västerbotten Tourism since 2015.

