Strategic efforts for responsible tourism

Visit Umeå works purposefully for a more responsible visitor industry.

In collaboration with Region Västerbotten Tourism, we offer companies in the Umeå region the opportunity to work within a program called the Responsible Tourism Program. The Responsible Tourism Program is a supportive process aimed at strengthening sustainability efforts among tourism businesses, destinations, and municipalities. Participants become part of a network that takes shared responsibility for our place.

The program includes a sustainability analysis of their operations, along with access to new knowledge, tools, and checklists. The process is based on the criteria of the Global Sustainable Tourism Council (GSTC) for sustainable tourism. This initiative for a sustainable visitor industry in Västerbotten has been ongoing since 2015 and is an initiative from Region Västerbotten Tourism.

Stationstunneln Lev Lev, the Station tunnel. A great example of where city planning is combined with equality work.

A conscious journey

Umeå has a very good strategic location in northern Sweden, good train connections, connections to Finland via ferry traffic and Norway via European roads. Here are all the prerequisites for more sustainable travel, to and within Umeå.

Read more about traveling to Umeå

Meetings

Visit Umeå are here to help you reach your environmental, social and economic sustainability goals with your meeting.

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