Visit Umeå is right now working on two major ongoing projects to strengthen the tourism industry in the Umeå region. These projects are Västerbotten Sweden and Bothnian Coastal Route.
Västerbotten Sweden
Västerbotten's three destination organizations Visit Umeå, Visit Skellefteå and Gold of Lapland, together with the regional organization Region Västerbotten Turism, have applied for and been granted funding in the collaboration project Västerbotten Sweden. It is the first joint, county-wide, project ever within the county's hospitality industry where all the county's municipalities are involved. Through the project, hospitality companies will get closer to each other, gain exposure and strengthen their knowledge of exports. The place brand Västerbotten Sweden must work with and for companies with quality-assured, attractive and more sustainable experiences. This creates a uniform and attractive range that is primarily aimed at international guests.
Project period: 2023-2025
Financing: SEK 30 million
Read more about the investment in a joint press release HERE (only available in swedish)
Contact and more information
Hanna Sondell, Project manager Västerbotten Sweden
070-424 20 49, [email protected]
Bothnian Coastal Route
The Bothnian Coastal Route project aims to increase awareness of the coastal route across the Kvarken and around the Gulf of Bothnia as an attractive travel route for both foreign visitors and the local population. Through the project, the aim is to increase the reasons to visit the destinations along the route to discover their rich product range and at the same time create better conditions for sustainable growth. The granted funding involves an extensive collaboration between three Swedish and four Finnish organizations where they come together as project partners in a three-year Interreg Aurora project starting from January 2023.
Project period: 2023-2025
Financing: SEK 30 million
Read more about the investment HERE
Contact and more information
Erja Back, Project manager Bothnian Coastal Route
070-647 62 78, [email protected]