• Take a Moment to Reflect on the Impact. Consider the potential effects the meeting could have on the city, and what the city might contribute to the meeting. Try to frame this in relation to areas such as research, community development, and innovation.
• Are there any projects or initiatives outside your organization that could add value to your meeting?
• Spreading knowledge and raising awareness about the research and subject matter beyond the conference room increases media and public awareness. This could be achieved through communication campaigns, inviting public lectures, participating in other existing events, visiting schools and universities, and increasing interest and knowledge on the subject.